Marketing Program Specialist
Company: CTG
Location: Independence
Posted on: January 24, 2023
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Job Description:
Marketing Program SpecialistUnited StatesInformation
TechnologyJan 05, 2023Post Date23200120Requisition #Apply for
JobShare this JobSign Up for Job AlertsCTG is looking for a
Marketing Program Specialist to join our dynamic and global
marketing team!The Marketing Program Specialist will create
omni-channel marketing campaigns, communications, and initiatives
that support increased company revenue through brand promotion and
lead generation in support of industry-focused, North American
practice growth targets.Works closely with broader Global Marketing
Team and North American practice recruiting, delivery, solutions,
and sales teams.RESPONSIBILITIES:* Define, write/edit, execute, and
manage marketing campaigns related to CTG offerings and designed to
drive brand promotion and growth and lead generation. Omni-channel
campaigns might include digital content, social, print, direct
mail, email, events, webinars, sponsorships, podcasts, etc.;
orchestrate these campaigns in close coordination with sales and
delivery teams, Global Marketing team members, and external
agencies (when appropriate) to ensure alignment with CTG messaging.
* Coordinate and collaborate with internal marketing team members,
vendors/contractors (as required) and graphic designers to design
and implement marketing communications, such as newsletters, blogs,
articles, sales-enablement materials, all designed to drive
continued brand promotion, growth, and lead generation of CTG's
North American offerings. * Collaborate with the Global Marketing
Content Manager, Business Development Support Manager, and North
American practice delivery and sales leadership to ensure that all
marketing, communications, and sales-enablement materials remain up
to date and relevant. * Collaborate with the Business Development
Support (BDS) team on the maintenance of all opportunity response
foundation objects including, but not limited to, differentiators,
qualifications, references, and presentations such that sales
responses and materials remain relevant to both expertise and
market requirements. * Ensure that all materials are centralized
and easily accessible and available on the CTG Sales Hub and all
other internal SharePoint site(s), propagating alignment to the CTG
message. * Coordinate the collection and distribution of market
research to ensure ongoing understanding of target audiences and
messaging effectiveness, as well as to monitor market and solution
space evolution trends and drivers. * All other responsibilities as
defined.DUTIES:* Marketing Program Management:Develop, drive, and
execute marketing and communication initiatives in support of
promotion, brand extension, and lead generation for CTG's North
American offerings. Develop program timelines that define the work
efforts necessary across internal and external teams in order to
accomplish campaigns. Organize and prioritize myriad goals,
tactics, and success metrics. * Demand Generation Strategy
Development and Execution:Generate ideas that can be turned into
actionable campaigns to drive practice sales and marketing
objectives. Define, plan, and execute tactics individually, with
other CTG marketers, and external contractors/vendors (as needed).
Facilitate the hand-off process from lead generation to sales
follow-up. * Campaign/Events Strategy Development and
Execution:Develop ongoing promotion, brand recognition, and lead
generation campaigns and events. * Marketing Material
Management:Ensure that all marketing and communication materials
remain updated and relevant. Work in close collaboration with the
Marketing Content Manager, Delivery, and Sales to ensure
development and availability of all necessary supporting materials,
including, but not limited to, press releases, presentations,
sales-enablement materials, email campaigns, website and tradeshow
messaging, webinar materials, digital and social content, video
scripts, bylines, case studies, blogs, and white papers. * Solution
and Vertical Knowledge: Assimilate knowledge and share with
Marketing and practice leadership to help facilitate ongoing
service evolution, market understanding, and potential CTG
differentiators. * Perform other duties as
assigned.QUALIFICATIONS:* Bachelors degree in marketing,
advertising, journalism, business or another communications-related
field * Minimum five years' experience in marketing, marketing
communications, or marketing program management in the professional
services industry, ideally with solution-based marketing experience
* Experience targeting clients in the oil and gas, healthcare, or
financial service market verticals strongly preferred, but not
required * Proven experience in campaign and event management,
design, and execution; portfolio examples strongly encouraged *
Competence in clear and concise oral and written communication
skills * Competence in project management, with the ability to
prioritize and meet deadlines within specified time constraints *
Competence in leveraging technology to efficiently deliver business
goals and improved client experience, including Microsoft Dynamics
CRM, HubSpot marketing automation, GoToWebinar, Google Analytics,
and Umbraco website CMS * Working knowledge of simple graphic
manipulation skills using tools like Adobe Photoshop and
Illustrator preferred, but not required * This position is a
remote-based position in anywhere U.S.A., but the desired candidate
will be located in the Eastern or Central time zones; highly
qualified candidates will be considered in other time N. American
zones * Some travel required to attend vertical events, Marketing
team or practice-related planning meetings; up to 30% annuallyCTG
is a leading provider of digital transformation solutions and
services that accelerate clients' project momentum and achievement
of their desired IT and business outcomes. Our vision is to be an
indispensable partner to our clients and the preferred career
destination for digital and technology experts. CTG has operations
in North America, South America, Western Europe, and India. For
more information, visit www.ctg.com.Our culture is a direct result
of the people who work at CTG, the values we hold, and the actions
we take. In other words, our people are the culture. It's a living,
breathing thing that is renewed every day through the ways we
engage with each other, our clients, and our communities. Part of
our mission is to cultivate a workplace that attracts and develops
the best people, reflected by our recognition as a Great Place to
Work-certified company across many of our global operations.CTG
will consider for employment all qualified applicants including
those with criminal histories in a manner consistent with the
requirements of all applicable local, state, and federal laws.CTG
is an Equal Opportunity and Affirmative Action Employer. CTG will
assure equal opportunity and consideration to all applicants and
employees in recruitment, selection, placement, training, benefits,
compensation, promotion, transfer, and release of individuals
without regard to race, creed, religion, color, national origin,
sex, sexual orientation, gender identity and gender expression,
age, disability, marital or veteran status, citizenship status, or
any other discriminatory factors as required by law. Our
Affirmative Action program serves to promote occupational equality
and diversity through good faith efforts. CTG is fully committed to
promoting employment opportunities for members of protected
classes.Additional Information * Job Function: Communications *
Education Level: Bachelor's Degree ( -16 years) * Work Remote: Yes
* Travel: Yes, 25 % of the Time
Keywords: CTG, Independence , Marketing Program Specialist, Advertising , Independence, Missouri
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