Sr. Digital Marketing Manager

Company: C2FO Limited
Location: Greenwood
Posted on: September 12, 2021

Job Description:

This position is based in our Leawood, KS office.

The Senior Digital Marketing Manager is responsible for defining, deploying and executing omni-channel digital experiences. The ideal candidate has experience quantifying the impact of campaigns - how it's driving inbound engagement, traffic, and customer acquisition.

Duties and Responsibilities:

• Work with the internal marketing team to create and implement campaigns from concept to execution including web and social in both owned and earned channels in alignment with Accounts Based Marketing strategies
• Strategize, enhance and deploy SEM, PPC and Google AdWords campaigns that increase growth and engagement
• Monitor and optimize campaigns, working closely with data & analytics teams to ensure success
• Stay on top of digital trends and emerging technologies to remain relevant and on trend with consumers
• Coordinate with cross-functional teams to design and execute on campaign strategies

Required Skills and Experience:

• 5+ years in digital marketing experience in paid and/or organic Facebook, Instagram, YouTube, LinkedIn and Google Ad channels
• Google Ad certification mandatory
• Experience with marketing tools / software for deployment and monitoring including Google Ads, Bing, SEO, ABM platforms and tactics
• Analytical abilities to direct and ask the right questions to optimize campaign performance
• Skilled in digging into data and comfortable in web analytics tools to pull reports
• Strong project management skills, working the most efficient on multiple projects simultaneously
• Attention to detail, thrives in fast paced environment, strong work ethic
• Experience with ABM marketing or display is ideal

C2FO is working to deliver a future where every company in the world has the capital it needs to grow. Our technology provides an easy, low-cost way for businesses of all sizes to increase cash flow by receiving early invoice payments. Since 2008, C2FO’s online marketplace and innovative financial products have accelerated payments by more than one billion days for companies in over 180 countries.

Named one of Forbes’ “Fintech 50,” C2FO provides more than $1 billion in working capital each week for hundreds of thousands of businesses. C2FO has more than 400 employees worldwide, with headquarters in Kansas City and locations throughout Europe, Asia Pacific and Australia. For more information, visit www.C2FO.com.

Commitment to Diversity and Inclusion. Pollen, Inc. (C2FO) believes that unique backgrounds and individual voices strengthen our team, leading to the best ideas and discoveries for our innovative and growing company. At C2FO, we seek, encourage, and nurture diverse perspectives, and we welcome those of all backgrounds to help us change the way global businesses of all sizes gain access to working capital.

As an organization, we not only value diversity and equality, we cultivate teams that feel empowered to bring their authentic selves to work every day. We strive to create a workplace that reflects the communities we serve and our global, multicultural clients. We recognize the power of inclusion, emphasizing that each team member was chosen for their unique ability to contribute to the overall success of our mission.

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