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Marketing Manager of Paid Social, Display and Online Video

Company: H&R Block
Location: Independence
Posted on: October 13, 2021

Job Description:

What you'll do...

H&R Block is looking for a Marketing Manager to reinvent our digital experiences. You will empower customers through our Fintech startup focused on providing financially vulnerable and coping consumers access to innovative financial services. Financially backed by one of the largest alternative financial services providers in the Americas, this startup is well-positioned to disrupt the US financial services industry for the underserved. The company is currently in pre-launch and is expected to enter the market early-2022.

As the Marketing Manager, your job is to lead, develop, recommend, and implement client acquisition strategies across Paid Social, Programmatic Display and Online Video. You will support different areas of the business and help develop media programs that grow app downloads, revenue, client base and profitability for the business. This position will support the media department in execution of a subset of a very large, complex marketing program.

  • Implement Digital Marketing campaigns across Paid Social, Programmatic Display and Online Video for both web and app-based products.
  • Ensure all marketing plans and programs adhere to overall corporate strategy and objectives. Analyze each program to identify key success indicators.
  • Responsible and accountable for a paid media budget and the results of that budget, including app downloads, revenue and client growth.
  • Report on the performance of marketing initiatives including observations, insights, and recommendations for enhancements to approve overall effectiveness.
  • Collaborate with internal stakeholders to become an expert helping them meet their goals and priorities.
  • Work closely with outside agencies to develop media strategy, including audience targeting, in-market timing, messaging, and offers.
  • Ensure projects are completed on time and in budget.
  • Other duties as assigned


It would be even better if you also had...

  • Experience with Fintech and Financial Services Marketing strategies
  • 5-7 years consumer marketing experience
  • Familiarity with franchised, multi-unit retail services
  • Paid Search experience


What you'll bring to the team...

  • Bachelor's degree in Marketing, Business, or other related field or an equivalent combination of education and experience.
  • Deep knowledge of media channels, including but not limited to Paid Search, Social and Display
  • Experience with app download campaigns
  • Broad-based knowledge of AdTech/MarTech platforms with experience in media measurement
  • Ability to manage multiple projects simultaneously while adhering to established timeframes
  • Ability to balance short and long-term priorities
  • Outstanding communication skills across all levels of the organization, including VP and above
  • Demonstrated analytical skills & use of data to drive decision making
  • Budget management experience
  • Proficiency in MS Word, Excel, and PowerPoint


About H&R Block...

We're here to live our purpose-to provide help and inspire confidence in our clients and communities everywhere. We take our work personally, because we know what it represents: Families and homes. Livelihoods and lives.

We've been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we've grown to approximately 12,000 tax offices throughout the United States and around the world. When you join our team, you'll add to the momentum of a forward-thinking company-one that defined an industry and is now leading its transformation.

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Keywords: H&R Block, Independence , Marketing Manager of Paid Social, Display and Online Video, Other , Independence, Missouri

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